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YC Condos, Toronto

PROJECT

YC Condos, Toronto

YC Condos – Yonge at College defies comparison by re-imagining architecture and re-energizing the skyline on Yonge Street. The unique design of YC, is modern and timeless, creating a bold new face for Yonge Street, one of the world’s longest streets in downtown Toronto. From the tower’s 5-storey podium to its extraordinary world-class amenity spaces such as Aqua 66 infinity pool suspended over the city, and being the first condominium in Canada to implement Smart Home technology, YC Condominiums commands attention and defies comparison at 66 storeys.

Mandate

RAD Marketing was asked to launch one of the largest projects on Yonge Street in 2014. This was no easy task, as this was during a time when sales were lowest since the Great Recession. Highlighted by the tallest infinity pool in the western hemisphere at that time, Aqua 66, the project launched with the highest price per foot on Yonge Street, south of Bloor. At over $730/sq.ft., YC Condo sales were so successful that the planned sales office and marketing campaign was cancelled because 585 suites sold within the first two months of the launch. Even in the toughest markets RAD Marketing sales and marketing strategy is a proven success.

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RAD Marketing was the first to bring Samsung Smart Home technology to a condominium.

Project Information

DEVELOPER

Canderel
 

ARCHITECT

Graziani & Corazza
Architects Inc.

LOCATION

454 Yonge St.
Toronto

DEVELOPMENT SIZE

66 Storeys
634 Suites

Statistics

SALES STARTED

SIGNED DEALS

HIGHEST SOLD UNIT (2014)

HIGHEST PRICE PER SQ. FT. (2014)

01/2014

634

$1,094

$730

*According to Urbanation data

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Contact us

RAD Marketing has collaborated on numerous projects across Canada delivering superior results.
Let’s discuss how we can be involved in your next development to maximize your sales and revenue goals.

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(416) 969-8686

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