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Tour des Canadiens 1, Montreal

PROJECT

Tour des Canadiens 1, Montreal

Tour des Canadiens is Montreal’s first and only sports and entertainment condominium, located in the heart of the city at the Bell Centre – home of the Montreal Canadiens. This is where hockey lives in Montreal, where epic moments are enshrined forever. Straddling the natural ridge between the mountain and the river, Tour des Canadiens is an unmistakable visual landmark. With its sleek and modern profile, the 50-storey tower dominates the skyline with a dramatic architectural presence and panoramic 360 views.

Mandate

Tour des Canadiens was the first tall tower launched in Montreal in a market dominated by condominiums with 300 units or less. This 555 unit 50-storey tower was Montreal’s largest condominium, launched in branding collaboration with the Montreal Canadiens. In 2012, with the NHL on strike, the project debuted to immense success. The strong marketing, PR, and sales program executed by RAD Marketing helped lead to 530 of the 555 suites selling in less than 3 months – a record for the city. 100% of the units were sold before a shovel was put in the ground.

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Tour des Canadiens makes history as the fastest and highest selling condominium project in Montreal.

Project Information

DEVELOPER

Canderel
Cadillac Fairview
Montreal Canadiens
Fonds immobilier de solidarité FTQ

ARCHITECT

IBI Group

LOCATION

910 Peel St, Montreal
Quebec

DEVELOPMENT SIZE

50 Storeys
555 Suites

Statistics

SALES STARTED

SIGNED DEALS

HIGHEST SOLD UNIT (EXCLUDING TAXES)

HIGHEST PRICEPER SQ. FT. (EXCLUDING TAXES)

09/2012

555

$1.7 Million

$534

*According to Altus data

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Contact us

RAD Marketing has collaborated on numerous projects across Canada delivering superior results.
Let’s discuss how we can be involved in your next development to maximize your sales and revenue goals.

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