Pre-Construction Sales & Marketing

Product & Design Strategy

Shaping the foundation for a market-ready development.

Advise on building design, suite layouts, and amenity programming

Collaborate with architects on efficient floorplans and with interior designers on materials, finishes, and supplier recommendations

Provide input on landscaping, building services, and value engineering to enhance quality and control costs

Brand Positioning

Crafting a compelling identity and immersive experience.

Lead the development of brand strategy in collaboration with agency partners

Define the sales and marketing approach to align with target demographics

Design and program the sales office, including model suites, displays, and admin areas

Go-To-Market Sales & Leasing

Driving demand and visibility at launch.

Recommend pricing strategy based on market intelligence and project positioning

Develop launch tactics and timelines for optimal absorption

Support PR planning and event execution to amplify reach and media exposure

Project Operations & Administration

Supporting the day-to-day with precision and expertise.

Manage staffing and operations of the sales gallery

Review legal documentation, including APS agreements and amendments

Provide training and support for PropTech tools to streamline sales and admin processes

At RAD, our mission is to redefine the traditional way pre-construction sales has been done for the past 20 plus years.

Our proven, hands-on sales and marketing approach for pre-construction residential real estate fuses our expertise with marketing, sales and technology to provide results that exceed market expectations.

Our strategies cover the full cycle of sales beyond the initial launch. Our senior team members stay present throughout the entire cycle to ensure your strategies are effective and executed with precision.