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Massey Harris Lofts, Toronto

PROJECT

Massey Harris Lofts, Toronto

The Massey Harris Lofts, located in the heart of King West Village, are a restoration / conversion project. More than 90% of the building’s traditional Georgian exterior has been restored, and the interior accommodates 46 one-of-a-kind residences combining heritage architecture with high design style. Exposed brick walls, timber columns and oversized bay windows are just a few of the features that make this building so unique.

Mandate

In 2003, Canderel acquired the 1883 heritage building that once housed the Massey Harris tractor factory and created one of Toronto’s first authentic loft conversions. RAD Marketing engaged Cecconi Simone, an interior design firm to convert the unique spaces into something more modern using space saving furniture and kitchen designs unique to that time. An innovative, grass roots marketing and sales campaign created momentum and resulted in selling majority of the suites in just weeks of launching.

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One of the first authentic
loft conversions in Toronto.

Project Information

DEVELOPER

Canderel

ARCHITECT

Cecconi Simone

LOCATION

915 King St. W.
Toronto

DEVELOPMENT SIZE

5 Storeys
46 Suites

*According to Urbanation & TREB

SALES STARTED

SIGNED DEALS 

HIGHEST SOLD UNIT (RESALE 2018)

HIGHEST PRICE PER SQ. FT. (RESALE 2018)

03/2002

46

$685,000

$978

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Contact us

RAD Marketing has collaborated on numerous projects across Canada delivering superior results.
Let’s discuss how we can be involved in your next development to maximize your sales and revenue goals.

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info@radmarketing.ca
(416) 969-8686

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