Credited with leading the King West condo boom, Canderel’s award winning developments at King and Shaw called DNA and DNA II are condo legends. They generated incredible hype and buzz when they were launched, demonstrated the viability of the neighbourhood as they were occupied, and today with the highest resale values of any condo in the west King West pocket, have shown themselves to be a smart and savvy investment. Given DNA’s legacy of success it was only a matter of time before the developers introduced the third and final phase, aptly called Downtown’s Next Address 3 and the best of the trilogy. In what was then an uninspired and somewhat forgotten part of the city, the DNA brand helped spur the revitalization of this former industrial neighbourhood, creating, in the process, Toronto’s hippest new residential destination.
RAD Marketing forever changed the way pre-construction condominiums were sold in Toronto with the guerrilla marketing strategies used in the selling of the first DNA building, especially the last installment of DNA3. From bringing on world renowned models for the bold campaign to large social events held at the sales centre, which included Toronto Fashion Week collaborations. DNA3 was built on the same principles that defined its sister buildings. DNA3 takes condominium living in King West to a whole new level. From its architecture to its amenity package, to its retail component, RAD Marketing pushed the envelope in design implementing Toronto’s first “Rain Room” where residents can unwind after a long day; even the presentation centre was bigger and better than its predecessors.
Toronto’s first Rain Room.
Graziani & Corazza Architects Inc.
1030 King St. West & Shaw