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AURA at College Park, Toronto

PROJECT

AURA at College Park, Toronto

AURA, Canada’s largest condominium tower, is located at the corner of Yonge and Gerrard in downtown Toronto. Graceful and commanding with 80 stories of sculpted glass and stone, AURA embodies the true essence of luxury and sophistication. Not to mention, dramatically altering the Toronto skyline making a pinnacle and elegant addition for our world-class city.

Mandate

In 2007, Canderel made Toronto history by achieving approval for an 80 storey condominium tower, Canada’s tallest condominium completed to this day, with close to 1,000 suites and 180,000 sq.ft of retail in the podium. As the building pre-dated the City of Toronto’s Tall Building Guideline, the building in today’s terms would equate to close to 130 storeys, as over 950,000 sq.ft of GFA was attributed to the residential density only. A well executed sales and marketing campaign by RAD Marketing achieved over 700 sales in only one month, a record today for sales in one building, in Canada. During the financial crisis from 2008 to 2012, Aura consistently achieved sales velocity and price increases with penthouses ranging over $1,000/sq.ft. Today, Aura is a crowning achievement for the city of Toronto, featured in skyscraper magazines and sites around the world. It broke all records in Toronto for sales velocity, number of units in one tower, height, construction, and pricing in the neighbourhood. Aura started the rejuvenation of Yonge Street, with plans for even taller towers proposed over the next few years.

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RAD sold over 700 suites in 1 month – a record in the Greater Toronto Area for one tower.

Project Information

DEVELOPER

Canderel

ARCHITECT

Graziani & Corazza Architects Inc.

LOCATION

386-388 Yonge St.

Toronto

DEVELOPMENT SIZE

80 Storeys

1000 Suites

Statistics

SALES STARTED

SIGNED DEALS

HIGHEST SOLD UNIT (2016)

HIGHEST PRICE PER SQ. FT. (2016)

03/2008

1,000

$4 Million

$1,400

*According to Urbanation data

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Contact us

RAD Marketing has collaborated on numerous projects across Canada delivering superior results.
Let’s discuss how we can be involved in your next development to maximize your sales and revenue goals.

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