The man behind the deals
After studying Urban Land Economics at UBC, Riz began his career working in Vancouver. From there, Riz went on to work for one of the largest brokerages in Hong Kong, selling international properties in the city prior to the handover. After that, Riz initiated sales campaigns for Canadian real estate in the Middle East, Asia and Pakistan to name a few. In 1998, Riz came to Toronto and began a successful career selling some of the highest-profile projects in the city.
Riz speaks fluent Mandarin, having been a student at the Beijing Language Institute. His knowledge of the Chinese culture and language has helped facilitate the sale of multiple residential condominium units to the mainland Chinese community.
In 2004 and 2009, Riz was awarded by the Greater Toronto Homebuilder’s Association – the prestigious award of “Best Sales and Marketing Person of the Year.”
“Best Sales and Marketing Person of the Year.”
Riz and his team have sold over $3 billion in pre-construction condo developments in Toronto, Montreal, Vancouver and abroad, totalling more than 10,000 condominium suites. The unique sales and marketing approach employed by his team has led to these developments being high profile sellout successes. A few notable Toronto based RAD Marketing projects include – Aura, Canada’s tallest condo at 80 stories; King Toronto, the iconic project by Westbank and Allied in collaboration with Starchitect, Bjarke Ingels; the Shangri-La Hotel and Residences in Toronto; and the rebranded St Regis Hotel and Residences.
The key to the success of RAD Marketing has been redefining the way sales and marketing are executed for pre-construction condominiums. Cutting edge sales and marketing strategies unique to the RAD Marketing team has allowed for their developer clientele to achieve some of the highest revenue increases when compared to competing projects in the same neighbourhoods. Riz leads the talented team at RAD Marketing to execute on some of the most exciting projects throughout North America – being a driving force behind the evolution of these cities.
The Master Marketer
“There’s always an aura of excitement hanging around Riz Dhanji, the man who single-handedly has redeﬁned the way condominiums are marketed in this city.” Toronto Star, Saturday, July 25, 2009.