2020 FINALIST- BILD Best Sales Team, Mid-High Rise – KING Toronto
The RAD Marketing team is proud to be a FINALIST for this year’s BILD Best Sales Team, Mid/High Rise Award
for our sales and marketing efforts on KING Toronto! This is the most iconic project in Toronto’s history and once built,
will transform the city’s skyline.
RAD Marketing was handpicked by Westbank as the sole sales team for the iconic KING Toronto project in partnership
with Allied REIT and designed by starchitect Bjarke Ingels, his first project in Toronto. The RAD Team helped to carefully
craft every detail of the sales strategy for KING Toronto and they employed a unique approach that helped them break
all pricing records in Toronto.
The RAD Team continued to push themselves to excel above and beyond the average and in 1 year were able to sell 85% of the project with it averaging over $2000/sq.ft, the highest price in the market at the time. This exceeded Westbank’s expectations, and allowed them to start construction sooner than anticipated.